Tessco Wireless Journal October November 2014 Page 27 Wireless Journal October-November 2014

FEATURED SOLUTION www.tessco.com/go/twj 27 October / November 2014 The entire product offering and your pricing is on TESSCO.com or call TESSCO at 800.472.7373. Featured Products Cases & Device Protection Batteries Chargers & Cables Hands-Free Products Smart Accessories Audio & Music Accessories Memory & Data Smartphone owners are living large - literally. The market has witnessed an increasing number of consumers who prefer large-screen smartphones, considered to be devices with 4.7-inch screens or larger. Apple's recent launch of two larger-screen iPhones reflects what many analysts see as a major catalyst for explosive growth in the large-screen market. A recent survey by Kantar Worldpanel ComTech of 20,000 volunteers who purchased a smartphone during the first quarter of this year found that the top design consideration for consumers was screen size, with 42 percent mentioning it as a key part of selecting a new phone. "Our data clearly shows that bigger is better for most consumers,'' the report notes. What is driving this demand? The way consumers use their devices has evolved from traditional voice calls to email use, web surfing, gaming, and viewing video and high-resolution media on the go, and so too has the need for a larger, more feature-rich screen experience. As phone screen sizes get bigger and demand grows, cellular data consumption is also increasing. According to the NPD Group, monthly Wi-Fi and cellular data consumption on smartphones with screens 4.5 inches and larger is 44 percent greater than it is on smartphones with screens smaller than 4.5 inches. And per the ADI 2014 U.S. Mobile Benchmark Report, large-screen devices are driving 30 percent of smartphone Web traffic, up from just 19 percent last year. In contrast, Web browsing by smaller-screen phones (four inches or less) is down 11 percent, year over year. The ADI report also shows that Wi-Fi use is at an inflection point, while cellular data connection is on the decline. Smartphone browsing via Wi-Fi, according to ADI, has surpassed 50 percent of all visits to websites, and a whopping 93 percent of tablet Web browsing now comes through Wi-Fi. All in all, the push to the large screen seems to be a win-win for consumers and market players alike. Network operators, for one, have a vested interest in the success of large-screen sales as the opportunity appears ripe for increased data consumption to drive tremendous revenue growth. Others potential winners in the large screen push? Mobile device accessory manufacturers, specifically protective case and screen protection manufacturers. Consumers also stand to benefit as not only should the larger screen lead to a more enjoyable and content-rich experience, but larger devices should lend themselves to larger batteries which means increased hours of battery life. Visit www.tessco.com/go/mda to learn more. FEATURED MANUFACTURERS Going Big: The Increasing Popularity of Large-Screen Smartphones MOBILE DEVICE ACCESSORIES iPhone 6 4.7" Samsung Galaxy S 5 5.1" iPhone 6 Plus 5.5" Samsung Galaxy Note 4 5.7" Color of the phone Ability to personalise phone Quality of the materials Design attractiveness Screen size DESIGN SMARTPHONE DRIVERS, 1Q14, US 0 10 20 30 40 50 0 10 20 30 40 50 Kantar Worldpanel ComTech, 2014

Previous Page
Next Page