Tessco Wireless Journal June July 2014 Page 5 TWJ June / July 2014

The entire product offering and your pricing is on TESSCO.com or call TESSCO at 800.472.7373. 5 June / July 2014 close to 80 percent of smart phone owners use their devices to purchase goods and services, and Forester Research reports that U.S. mobile retail revenues via smart phone are expected to reach $31 billion by 2017. Improvements driven by mobile tech- nology can create measurable impact and positive results in sales, profits, employee satisfaction, customer service and employee productivity. Given the significant opportunities and current benefits associated with mobile technology, how should organizations implement and manage mobile technology strategies? In a 2013 IBM survey of more than 600 companies, less than half of those organizations reported having a compre- hensive mobile strategy. However, 90 per- cent of organizations surveyed were looking to sustain or increase investments in mobile technology over the next 12 to 18 months. As they increase investments in mobile, organizations need to ask a number of criti- cal questions: mobile strategy? your organization's overall strategy? ment governance? way you conduct business with custom- ers and/or partners? device policy or insist on company-pur- chased devices for business use? to handle security issues, device man- agement and cellular capacity/coverage issues? Implemented and managed effectively, a company's mobile strategy will identify mobile's greatest benefits to the organiza- tion; determine those job functions that should be mobile enabled; guide the secure integration of the mobile environment; and assess how mobile can facilitate innovation internally and externally to create new rev- enue streams and differentiate the company in the competitive marketplace. According to Pew Research Center, as of January 2014, 90 percent of American adults own a cell phone. Consumer-driven mobile technology is clearly here to stay. Businesses, from retailers selling mobile technology products and services to enter- prises that leverage mobility to drive busi- ness process improvements, that find ways to capitalize on the ever-growing consumer dependence on mobile devices will see im- proved profits, sales performance, customer service enhancements and employee pro- ductivity, and will have the best potential to outpace the competition. Cell Phone Activities The % of cell phone owners who use their cell phone to... Source: Pew Research Center's Internet & American Life Project Spring Tracking Survey, April 17 - May 19, 2013. 81 % send or receive text messages 60 % access the Internet 52 % send or receive e-mail 50 % download apps 49 % 48 % listen to music 21 % participate in a video call or video chat 8 % "check in" or share your location get directions, recommendations or other location-based information FEATURED SOLUTION

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