Tessco Wireless Journal June July 2014 Page 4 TWJ June / July 2014

Visit TESSCO.com for a full selection of mobile device accessories, including those from these top brands: > Product information and performance claims are provided by manufacturers. 4 Product information and performance claims are provided by manufacturers. June / July 2014 Keys, wallet, cell phone- most people don't leave home without them. Among today's consumers, the forgotten cell phone invokes the most panic. In a recent Pew Research Center study, 30 percent of individuals sur- veyed described their phone as "something they can't imagine living without." Mobile devices, specifically smart phones and tab- lets, have become the mission control center for managing all aspects of life. When it comes to multitasking, smart phones excel. Think of the many roles that a smart phone plays: it is a phone, a GPS system, a fitness trainer, a camera, a travel agent and much more. Next, think of all the places where smart phone owners use their devices: at home, at work, in their cars, on airplanes, at the beach, on a run - the list is endless. It is no wonder that smart phones require more and more power. A consumer's investment in this technology extends beyond the financial investment in the physical device itself. When a smart phone is lost, broken or dead, it means more than missed phone calls. It means a com- plete lack of communication not to mention no directions, no calorie-counting and no business dealings. This increasing consumer dependence on mobile devices represents huge oppor- tunities for all types of businesses that can learn quickly to leverage and embrace mo- bile technology trends. Growing Revenue Sources for Retailers Retailers in the wireless industry know first hand how the mobile-centric consumer can positively impact business, but this initial success simply scratches the surface. Wireless carriers and dealers are in the envi- able position of having the ability to capital- ize on every consumer who buys, replaces or repairs a device. A study by the NPD Group, a market information and advisory services firm, found 78 percent of smart phone own- ers surveyed had purchased their devices at their carriers' retail store, yet only a fraction of those same device sales converted to ac- cessory sales. As consumers increasingly empower their devices to "manage" their lives, new revenue streams continue to open for accessories and services. Two of the original accessory categories, cases and charging products, continue to be today's top-selling categories. Why? Smart devices consume four times as much power as basic phones, and individuals spend more time on a daily basis interacting with their devices. This growing consumer de- pendence drives the need for device protec- tion and power solutions. Within these two long-available categories, product options have greatly expanded. Case design fea- tures range from rugged, heavy-duty or light protection to fashionable, waterproof, charg- ing, and more. Charging products are available for single or multiple device usage for every environ- ment, including home, ve- hicle and on the go. New product offerings include smart accessories, such as wearable fitness trackers and home automa- tion products that wire- lessly connect to a smart device. These new products are gaining momentum and represent a huge growth opportunity for retailers. Leading industry analyst IDC predicts wearable device ship- ment volumes will exceed 19 million units in 2014, more than tripling last year's sales. That number is expected to swell to 119.9 million units by 2018, a compound annual growth rate of 78.4 percent. Wearables and digital health and fitness products are among the top five technology trends antici- pated at the upcoming CE Week, according to event organizers. To fully capitalize on the opportunities available in the mobile centric world, retail- ers must learn to identify and understand the mobile lifestyles of each customer. A single customer may use a mobile device in a professional setting during the day, which requires a specific set of accessories. That same customer may be a fitness and adventure enthusiast on the weekends and need an entirely different set of accesso- ries. Highly successful retailers will use this knowledge and market trend savvy to excel at product presentation supported by a trained and highly knowledgeable sales staff and effective merchandise showcasing. Mobile Technology Fuels Business Innovation The widespread use of consumer-driven mobile technology has been the catalyst for a major transition in the business world, leading to sweeping changes in how and where business takes place. C-level execu- tives and IT decision-makers are embracing the use of mobile technology in the work- place and using technology to drive new and improved business processes and policies. According to a survey conducted by Avande, a global business technology solutions and managed services provider, 71 percent of surveyed companies had changed at least one internal business process, including those in IT management, sales, marketing, human resources and customer service, to accommodate emerging trends in mobile technology. Changes in how consumers purchase products and learn about companies and their product offerings are also driven by consumer mobile use. It is reported that Mobile Use Drives Opportunity, Innovation Submitted by TESSCO Technologies " Wireless carriers and dealers are in the enviable position of having the ability to capitalize on every consumer who buys, replaces or repairs a device.''

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